ers or located early on. Premium
pages do not exist in the new media world. Ads on the main page
of a website are no better than
those located throughout because
search engines bring the traffic,
not a website’s home page.
Another key for arts promotion
involves reaching the mobile audience. Some people think that
only teens are surfing the web
on the phone, which is ridiculous. More and more adults are
using their smartphones as their
main gateway to the web these
days. Chances are you do as well.
Meanwhile, mobile advertising
has generally been difficult because the ads are so small.
A few months back, a popu-
lar comedy club in New Jersey
asked its customers on Facebook
how they learned about events.
The survey results are obviously
skewed in favor of those who
learn about events via the Internet, but the responses were
revealing. The younger the audience, the less likely they even
thought about reading a newspaper. It’s a generational gap that is
getting wider every year.
As someone who grew up loving newspapers, this hurts. I think
most people wish that newspapers would remain around forever,
but change has already occurred.
Print is simply too expensive and
is too outdated for today’s times
when stories are written and circu-
TOM RICHARDS
BASSIST/SINGER/SONGWRITER
Artist with over 30 years in the
music business on multiple fronts
Available now for touring,
recording, and fill ins
click here for contact info