This is a shortsighted plan and
one that does not account for future growth. The key to any arts
organization, whether a theatre
group or a venue, is finding and
building a sustainable audience.
Traditional newspapers may currently have larger audiences, but
print media is not a long-term solution anymore.
counter to the fact that kids today
are growing up with much of the
Internet available for free. When
they come across a site with a
paywall they’re likely to simply go
somewhere else — that i 2