New Jersey Stage 2015: Issue 7 | Page 18

other way it differs is because the digital format allows us to make our pages come alive. Instead of simply writing about a musician, we let you hear the music; we can show clips and video trailers of films; and our stories can link directly to external websites. We believe the digital medium allows us to present the story behind the story — something that makes our publication unique. As someone with a long history as a music journalist, I cannot even imagine writing about music these days without offering people the opportunity to hear Stage NEW JERSEY the songs. When this publication was launched, many people had never seen a digital magazine before. The format is still very new, but we think it makes complete sense for the arts. The inclusion of audio, video, and slideshows allow us to shine the spotlight on arts and entertainment in ways that nobody else can. The digital format also allows us to offer advertising at rates designed for the arts — rates much lower than we would be able to offer with a print publication. Of course, this magazine is only part of what we do. We also October 2014 Vol. 1 Issue 4 NewJerseyStage.com 2015 - ISSUE 7 18