New Ingredients and Products Directory New Ingredients and New Products Directory. | Page 7

Introducing Gee Lawson:
Proud Sponsor of the New Ingredients Zone
New Ingredients Zone Sponsored by:
Stand H20
www.geelawson.com
Cynatine ®
New Ingredients from Gee Lawson
Cynatine ® is a unique form of bio-active soluble
keratin peptides derived from wool, sourced from a
specific breed of white sheep. Cynatine ® FLX is
clinically researched for joint health, while
Cynatine ® HNS is ideal for skin, hair and nail beauty.
Golden Omega ®
Golden Omega Fish Oils
IFOS Certification
obtain
Golden Omega has recently obtained the IFOS
Certification. The International Fish Oil
Standards ™ (IFOS ™ ) Program is the only third party
testing and certification program for fish oils. Golden
Omega Fish oils have been awarded with 5-star
criteria for raw materials, the maximum score in IFOS
rating system and therefore respond to consumer
demand for product quality, safety and potency.
Orgen-B ® Mango
New version ideal for superfoods blends
and functional beverages
Orgen-B ® “Mango” is a blend of organic certified
guava, mango, and lemon extracts, specifically
formulated for liquid applications as an alternative
to our standard Orgen-B ® complex. This water
soluble blend (up to 95% solubility) has better
organoleptic properties, particularly with regard to
taste.
Ester-C®
Recent study confirms greater
bioavailability & retention of Vitamin C
in the body
A recent double-blind, placebo-controlled study
showed Ester-C’s ability to offer higher retention
levels of vitamin C in white blood cells at 8 and 24
hours, compared with regular Vitamin C. Rapid
uptake of vitamin C into the blood and retention in
tissues are important indicators of the efficacy of
vitamin C supplementation and its immune-
supporting role.
GeeSeaNUtra ®
New Micro-Encapsulated Seaweed
Powder
Continuing the innovations of our seaweed
ingredients, we are now launching a proprietary
100% natural micro-encapsulated seaweed
powder – offering all the nutritional benefits of our
existing seaweed ingredients, with the added
benefits of near-neutral taste and colour, and, most
importantly independent research shows better
protection of nutrients during digestion, thus
improving bioavailability and functionality.
Naticol ®
Naticol ® in sports nutrition / recovery drinks
Sport supplements and drinks can benefit from
protein claims if 12% of energy is delivered via
proteins. Naticol ® offer an innovative alternative
for this, as it is a pure and natural fish collagen
protein (>99% protein) and includes di-and
tri-peptides which do not need further digestion in
the body. Furthermore, Naticol ® is stable to heat
treatment such as pasteurisation.