11
After the production of the first batch, 400 do it yourself kits will be distributed to 100 men and 300 women for evaluation. Each of the evaluators will fill in a before and after test. These tests will be examined in order to create the last version of product label, explanation text and the design before reaching out to the customers in the market. Several workshops will be organized in the region, where the contributors will discuss nature friendly cleaning, endangered biodiversity, water scarcity and raise awareness for eco-friendly way of living. Moreover, it will be strongly emphasized that cleaning is not only women’s responsibility but all of the family members. DIY kits were designed from a gender equality approach and aim to engage the interest of the whole family.
At the end of the project, the hope is that these products are sold at the shelves of shopping centers at a spot closer to the food and beverages rather than petrochemical detergents. Hopefully, the whole family will enjoy preparing their cleaning products easily using these DIY kits.
Follow TEGEL on Instagram: instagram.com/tegeltemiz
Story: Zeynep İlhan / TEGEL