New Feature Stock Profile THE PULSE NETWORK, INC. (OTCQB: TPNI) DECEMBER 3, 2013 | Page 2

Gartner reported that the marketing automation software industry reached $2.8 billion in 2011,
about a quarter of the reported CRM software industry total of $11.9 billion. The analyst firm
also forecasts that the marketing automation software industry will see double-digit year over
year growth for at least the next three years. Marketing automation clearly represents the
highest growth sector among the CRM software tenants which also include sales and service.
There could not be a hotter space to be in right now. ORCL bought Eloqua in 2012 for $800mm
http://www.businessinsider.com/oracle-buys-eloqua-for-871-million-2012-12.
Recently listed on the NasdaqGS, MKTO is a direct competitor that trades at $24/share.
Another competitor, Eventbrite, recently raised $60mm and has cumulative sales of $1.5 billion
since 2006.
Content …MARKETING AUTOMATION TECHNOLOGY… IS KING
“In 2013 content will be king, queen, and court. Content has always been important, but now
more than ever the defining difference between brands is the content that tells its story. The
rise of social media means that brands must now produce a constant stream of compelling
content that attracts attention and becomes the basis for an ongoing connection with the
consumer. Marketing automation technology, which also relies on content, will be another huge
factor in the coming year, as brands integrate these powerful consumer intelligence and
automation tools into their consumer-decision journey strategies.”
– Tony Quin, Chairman, Society of Digital Agencies
Recently listed on the NasdaqGS, MKTO is a direct competitor that trades at $24/share.
Another competitor, Eventbrite, recently raised $60mm and has cumulative sales of $1.5 billion
since 2006.
Content …MARKETING AUTOMATION TECHNOLOGY… IS KING
“In 2013 content will be king, queen, and court. Content has always been important, but now
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