INCREASE REVENUE CONT .
Your potential customers need to feel their concerns are understood and that you are the trusted expert that can give them a solution to their needs . Illustrate that their well-being is more of a concern than the sale . Have a sincere discussion to determine what your prospect needs and explain how you can serve them now .
Conversely , if you feel you may not have the solution they require , be honest about it not being a fit for them at the moment . This transparency will give you a trustworthy business reputation , create stronger customer relationships , and ensure customer loyalty .
3 . AUDIT YOUR SALES PROCESS AND CONSUMER JOURNEY .
When you make a sale , that ’ s only the beginning , not the end . Your customer needs to feel confident in their decision to work with you from start to finish . This means every financial transaction , email , phone call , and delivery date needs to be met with continued , thoughtful service and zero friction .
While your customer is waiting for their product to be delivered , be sure to stay in communication if there are any changes along the way . And , after the deliverable is met , follow up with them to let them know you care about how it served them and if they require anything more .
Your customers ’ experience with your entire sales process determines not only if they become loyal customers but if others do too . While you don ’ t want to rely on word of mouth for future sales , you must also remember that reviews and conversations about customer experiences will directly affect your future sales .
Your reputation is only as good as the action you take . How you serve is everything . Be of service .
For free chapters , resources , and keynote speeches from Mike Michalowicz , scan the QR Code .
Mike Michalowicz , is the entrepreneur behind three multimilliondollar companies and is the author of several business books , including Profit First , Clockwork , The Pumpkin Plan and his newest book , All In . Mike is a former small business columnist for The Wall Street Journal and business makeover expert for MSNBC . He regularly travels the globe as an entrepreneurial advocate .
MikeMichalowicz . com
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