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Solar
term stability. This benefits us by giving us more control in a market that is often complicated by financing companies and delayed payments. We can always pay our dealers on time, which creates happier and more consistent relationships.”
Indeed, key strategic partnerships can be crucial to unlocking further growth potential. Hank outlines how one of SunVena’ s partnerships benefits the business:“ We have a unique partnership with our financial partner known as SunRaise Capital, which has a financial arm to provide capital, and which also provides a proprietorially developed tech platform. We’ ve worked closely with them to create an incredible sales portal experience for our network of dealers.
“ Instead of having to go to five or six different customer relationship management tools or tech platforms; ours is all in one. So even if they are selling one product or five products, our dealers access the software and enjoy a seamless experience. It also helps simplify complex external factors. Having one tech platform makes selling additional products easier and ultimately gives the customer a better experience.”
Hank concludes with a look to the future, outlining the company’ s ambitions going forward:“ In 2025, we sat down with our senior leadership and decided we’ d like to be the best regional player in the southeastern United States. The current sector climate reminds me of the airline industry when airlines such as Delta formed alliances and partnerships with other airlines to bridge markets and help one another. I think that’ s where we’ re at in this industry. There hasn’ t been a successful national player that’ s gone the distance; as everyone knows, several other companies have tried and failed. We aim to form an alliance with other regional players to create a great national solution.” ■
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