New Energy Today Issue 102 - 2025 | Page 122

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We have close to 100 employees, and because of that, we keep our costs significantly leaner than the average solar company our size, allowing long term stability. This benefits us by giving us more control in a market that is often complicated by financing companies and delayed payments. We can always pay our dealers on time, which creates happier and more consistent relationships enjoyable. Plus, we can push through unique messaging to the homeowner. If they bought one product and they’ re thinking of something else, or the season is the right time for HVAC, for example, we can push that timely messaging to them.”
The company’ s financial strengths and diversification efforts have helped to better position it to overcome any challenges the market presents. Hank elaborates:“ We are in a unique position that most solar companies aren’ t. Unfortunately, most solar companies have a lot of outsourced resources which are hard to manage and can end up being wasteful. Here, we keep everything internally sourced, so we manage the whole operational process from start to finish. While avoiding single entity risk.
“ We have close to 100 employees, and because of that, we keep our costs significantly leaner than the average solar company our size, allowing long
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