New Energy Today Issue 102 - 2025 | Page 121

_________________________________________________________________________________________________ SunVena
Solar

Transforming solar power

How SunVena is paving the way for solar energy success

SunVena Solar( SunVena) is Florida’ s premier full-service solar energy provider, committed to delivering superior quality products through its skilled design and installation team. This allows it to cut the middle men from the process and pass the savings directly to customers. Hank Groff, Vice President of Sales, shares some insights into the business:“ The company was founded in 2019 by Hunter Potalivo. Hunter had extensive experience working for Tesla, formally Solar City, and when Tesla decided to lay off 600 of his team members he decided to take all the good he learned and create SunVena. He has since expanded the company to be the state-level largest installer of residential solar in Florida, continuing to experience tremendous growth today. We’ ve currently installed over 10,000 solar systems and are also one of the top installers for other home service products.

“ We are primarily a solar installation company, but also a hybrid vertical integrator with over 100 W-2 employees. That means we not only carry out the installation, but we also have a team of energy consultants who do the sales presentation. A new form of our business is built around a network of authorized dealers, and we currently have over 75 throughout Florida.
“ The company provides a wide range of complementary services. The foundation for solar, for example, is roofing. When a solar array is installed, it’ s crucial to have a roof that’ s in good condition onto which to build. As such, we have a roofing division. We also have an HVAC air conditioning division, and a plumbing division that covers water filtration, hybrid heat pump hot water heaters, and water variable pool pumps. Additionally, we have both a smart and secure side of the division that’ s brand new and launched in July. Alongside this division, we have collaboratively developed a smart home system that can control all the energy products in one.”
Hank goes on to reflect on the factors that set SunVena apart from the competition:“ What makes us uniquely different is our proprietary system. We don’ t install someone else’ s cookie-cutter package; we literally build from scratch. We have a software system that incorporates all energy usage products, including water filtration, HVAC, and solar and we incorporate smart analysis to create a cleaner and smarter functioning home. The panel on the wall and the mobile app are branded to us. We’ re able to control all aspects of energy usage and make the experience for the homeowner more
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