OUR WORLD
Just last year, I was approached by Camden, a
friend who had previously advised me against expanding my social media platform. He was amazed
by what I had done but worried that if he tried to
do the same thing, it would backfire, and he would
wind up having to put all of his energy into something that didn’t help him or his client base.
I encouraged Camden to pursue more involvement
in social media as long as those actions felt as if
they were in alignment with him and with his vision.
I told him that I viewed the business opportunity of
social media as an extension of my true self, so I
made using it into a spiritual practice, and I hoped
that he would do the same. Putting energy into a
community creates a greater positive feedback
loop than putting energy into a solo venture. We
talked about how I integrated social media into my
life and my business practices and what I avoided.
I focused on how I try to remain honest and true to
myself even on my professional accounts. If I allow
a separation between my business and personal
accounts on an internal level, I find it much harder
to keep the balance. If instead I allow my personal
and professional values to integrate across my social media accounts, I’m better at maintaining the
balance necessary for integrity.
Social media, when used both personally and professionally, allows for such a great public expression of positivity and energy. Camden had seen a
lot of professional accounts that only focused on
the business aspects of what social media can
help you gain, without seeing what it can help create within a community—or even how it can help
form a community. Running social media for your
business doesn’t have to—and shouldn’t—feel like
work. It should be a connection with your have.
Social media isn’t a narcissistic practice unless you
make it one. It’s community building and networking for both business and friendship.
By using our professional accounts to also discuss
ideas and concepts that matter to us personally,
we open ourselves up to greater opportunities for
raising awareness about our businesses or about
something we are deeply passionate about, such
as a cause, charity, or fundraising event. I look to
social media as a way to ask how I can be kind, loving, positive, and of service to my community.
27 | NEW CONSCIOUSNESS REVIEW
I look to social media
as a way to ask how
I can be kind, loving,
positive, and of serv