The fixtures in our pop-up shop will mostly be laid out so that a whole outfit is being displayed. This encourages customers to buy more than just one item. Our shoes, which baring in mind new balance are most famous for will be displayed all across the whole middle section of our wall. They wont be any higher than 5.5 so people will be able to reach them. Some of our garments will come in more than one colour, when this occurs they will be displayed behind each other, this will conserve space however also gives the customer more than one option to choose from.
FIXTURES
HOW TO USE FIXTURES
TO INCREASE SALES.
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When the customer walks into the store we will have our first trend displayed, Then we will have items such as body warmers and sports jackets, they will all be light weight but very warm. As the customer moves into the middle section there will be mannequins displaying trend 2. On the right hand side will be the shoe wall and on the left our basic gym ware containing items such as t-shirts shorts and leggings. As you make your way to the back section of the store you will get the accessories such as watch bottles, sweat bands, headbands, flip-flops, yoga mats, goggles and weights etc. In this section we will also have trend 3