New Balance 1 | Page 23

THIS PAGE GIVES YOU A GOOD IDEA OF WHAT MAKES UP A GOOD WINDOW DISPLAY. HERE YU ARE ABLE TO ANALYSE SOME OF WHAT OUR COMPETITORS ARE OFFERING, INSPIRING YOU FOR POTENTIONAL DISPLAYS. ON THE OPPOSITE PAGE, THIS GIVES YOU AN IDEA OF WHAT WE CURRENTLY OFFER WITH WAYS WE NEED TO IMPROVE.

THIS PAGE ALSO GIVES YOU AN INSIGHT INTO THE COLOUR THEMES WE ARE USING IN OUR SS17 COLLECTION.

WINDOW DISPLAYS

THE GOOD

THE BAD

OUR IMPROVEMENTS

MISSGUIDED

ADIDAS

NEW BALANCE

This is the Missguided window display at Westfield Stratford. This window display is one of our favourites from our competition.

We really like that the theme of pink and gold runs through the whole store including the window display. To add we also really like the fact that that there isn't a background to the window display it just shows the store and the atmosphere behind it, which we think is really unique.

Here is another example of a really good window display from one of our competitors is this is by Adidas.

As a group we really like the fact that the window does not have any actual mannequins in, yet it still shows off the current products that are on trend.

This window design is also very unique because the 3D white glowing boxes add a eye-catching yet simplistic touch to the window.

This is one of New Balances current window displays.

We think that this is a bad window display, as it is very minimal and doesn’t show the trainer off very well, as it only has a picture of the shoe and only two examples of the shoe.