By Having a snapchat filter for our Pop Up shop we are attracting a whole new audience which in my opinion, New Balance doesn’t have. Teenagers will rave about Nike products, Adidas, Puma and even Rebook have made a comeback that appeals greatly to the teenage/ young adult sector. This is what we want for New Balance, the brand is slowly fading away, there is a lack of sports ware and gym equipment so our new range will cater to all these things. The snapchat filter will make the public stop and want to take a picture. Even if they don’t realize we are a pop up store if they happen to go on snapchat they will be able to see that we are nearby therefore come and find us.
Social
Media
How Social Media will be involved in our Store.
*Think about how you could use Snapchat and Instagram to your advnatge in store*
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