Simone Biles (Gymnast)
VIDEOS TO BE PLAYED
ROUND THE STORE
CelebRITY
Endorsements
In the store we will have motivational videos throughout. The reasoning behind this is because of our Fitness Focus of our store.
Since we are having our pop up store at the beginning of the year, when people are getting into the gym, we want to have motivational videos to encourage people to buy the shoes.
In the video we are planning to have young female athletes. The reason we are only using women for our video because our pop u store is going to only be based around young females.
We want people to incorperate their "fitness boost" to be originated from our store. That way when the consumer thinks of "being fit" they think "ooh i got fit when i went to New Balance and invested into a new outfit"
The video shown will show all of their achievements and it will hopefully encourage people to show what they can do. Each screen will have a different athlete and their history of how they have become such a successful athlete. The video will show the medals that they have one and the moment they have crossed the line and made history.
Hopefully due to these celebrity endorsements it will hopefully give New Balance more attention and will attract a more female demographic. There is quite a huge advantage since they have such a large following and influence to other young teenage girls. For an example, Nicola Adams is the first female to win an Olympic boxing title.
Katarina Johnson- Thompson (Track and Field)
Nicola Adams (Boxer)
possible collabs
Scan this QR Code to see the types of videos that will be broadcast in
store.
EXAMPLES...