Store
atmosphere
Since the store is for young teenage girls we will have to make sure that the atmosphere appeals to them. We will have artists that they would listen to and lighting that is bright so it can catch their attention. If we have dark lighting people may think that the atmosphere is moody and dull and they will not be able to see the product clearly. They may see a product and buy it but when they look at it in natural light it is a different shade to what they wanted. We will also have lights that look very similar to a vanity mirror in our shop window.
As for the music, we are going to keep it quite trendy and energetic so people are excited to shop. So, we will have recent songs such as Cheap Thrills by SIA and Cake by the Ocean by DNCE. We will also have songs that may make women feel inspired or empowered. For an example, we may have songs by Beyoncé in store.
Music