The backpack is back!
Burberry shook the fashion world in Autumn 2016 with their atypical take on an everyday classic. The backpack, knapsack, school bag- whatever you want to call it - featured leather accents, muted tones, and a refined silhouette.
We then saw a wave of structured, petite fashion backpacks make their rounds in the street-style scene -- across all economic groups and genders.
The inclusiveness of backpacks gives them staying power. Some backpacks cost as little as $10, others in the thousand-dollar price range. By bridging the gap between high and low priced fashion, inclusive trends like the backpack create accessibility to fashion for everybody. Those who may not normally be able to afford to be trendy can participate in the fashion world - as it should be. Fashion is for everyone - we all get dressed. Additionally, trends like these allow the super-wealthy to get creative with what they wear, have fun, and break out of their comfort zone stylistically. All economic groups win.
We predict that in American fashion, casual sports-inspired clothing and practical pieces will increase in popularity in the next five years for these reasons. As the USA divides further economically, fashion will unite and become more inclusive. Additionally, the number of Americans who work multiple jobs is increasing rapidly. Backpacks allow you to transport your belongings to work efficiently, even on public transportation. Unsurprisingly, more and more commuters are taking mass transit than ever before. Therefore, we believe that the backpack will only increase in popularity.
Backpacks are an accessory that anyone can embrace and have fun with. We love fashion with a good function. This piece lets you hold your belongings neatly on your back, keeping them safe and dry.
This trend seems to be continuing, yet evolving. 2017's take on the backpack is less studious and more playful, with transparent bags, geometric shapes, and neon colors reigning popular. The bags of the moment are practical yet lightweight, making them perfect for a night out, a festival, or a long day of networking.