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OPINION
Monitoring
data traffic
By Chris Griffiths, Director of
New Product and Business
Development, Nominet
www.nominet.uk
Discover how the DNS can help you
reduce costs and deliver content
more efficiently
If you’ve been watching hit HBO show Silicon Valley, you’ll
have seen the tech start up the series follows demonstrate
compression technology being used to dramatically reduce
costs, and significantly increase the quality of streaming
video. Even within the constraints of a TV show, the writers
manage to convey the applications and cost savings
potential for this type of technology in network transit;
whether that’s reducing the cost of storing and streaming
high definition video, or increasing the fidelity of a webcam
livestream. And this is all done with great humour and style.
It’s both very entertaining television and some remarkably
accurate technical copywriting.
The emphasis on overall data size is a crucial one; more
intelligent algorithms are vital in improving compression
and reducing file size, and the cost of streaming in a world
where many new devices are shipping with 4K displays, from
phones through to PCs and home cinema systems. After all,
streaming a single 4K film will see up to 40GB transmitted
which, in some countries, is more than the monthly
broadband download limits service providers impose.
www.networkseuropemagazine.com