OPINION
35
"The key to guaranteeing that technology trends flourish will be
housing servers and growing levels of data within data centres at
the heart of the world’s biggest cities and business markets"
techniques to better understand customer behaviour and
enhance product development, while blockchain adoption is
predicted to increase as organisations continue to innovate
business models and processes.
Wider afield, the potential of innovations like delivery
drones and driverless cars, which have been speculated about
for many years, are a realistic possibility in the very near
future. More advanced technologies such as communications
satellites are more forward-looking but have the potential to
revolutionise our daily lives by providing a viable alternative
to fibre broadband. For example, the likes of Starlink and
Samsung are leading the way in this with around 16,000
communications satellite launches planned between them by
2025.
However, like a car without an engine, this level of
digital innovation will be rendered useless without the right
supporting infrastructure to encourage change. Driverless cars,
and any AI or IoT-powered object for that matter, will burn
up vast amounts of processing power and create massive
amounts of data that will necessitate a robust backbone.
Data centres encourage innovation
Data centres are the lifeblood of this emerging technology
revolution. No matter how exciting or innovative an AI or IoT
application is, if it offers a poor user experience then it will
have little chance of success.
The key to guaranteeing that technology trends flourish
will be housing servers and growing levels of data within data
centres at the heart of the world’s biggest cities and business
markets. This offers close proximity to both consumers and
other businesses, guaranteeing the fastest, most secure access
to data, the highest levels of connectivity and bandwidth with
minimal levels of latency.
While high real estate prices make it hugely expensive for
businesses to build their own data centres in these locations,
colocation offers a more attractive alternative that can reduce
infrastructure costs, increase availability and reduce latency.
Carrier and cloud neutral facilities provide highly connected,
secure, scalable infrastructure with minimal overheads and
maximum convenience.
We’re seeing businesses increasingly choose to colocate
in central London to reap the benefits of direct access to
Europe and beyond. So, with the right data centre strategy,
businesses can bring tomorrow’s technologies ever closer to
reality. n
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