Network Magazine Winter 2021 | Page 31

3 WAYS TO INCREASE YOUR

REVENUE

WITHOUT EXTRA LEADS

Got lots of leads but not enough sales ? If you ’ re unsure of how to increase your fitness business revenue , business coach Suzzanne Laidlaw has three top tips for you .

I f your fitness business isn ’ t adequately providing for your needs , it ’ s not too late to get clarity over your numbers and adjust your business model to make it work for you .

A common mistake I see when people are looking for more money is that they go straight to trying to increase their number of client leads . By default , and lack of business education , lead generation is where most business owners consider they can make the biggest difference in their business profits . They think that if they have more customers , they will surely make more money , right ? Not necessarily . This is normally the last place I recommend focusing on because it generally costs money to generate more leads and it doesn ’ t guarantee a higher profit in the business .
If you know you need to increase your revenue but are unsure how to do so , here are three top tips :

01 Increase your conversion rate

Do you know how many leads you ’ re getting in – per day , per week , per month ? How many of those are successfully converting to clients ? The first step to increasing something is knowing where you ’ re currently at , so if you ’ re not tracking and measuring your leads , this is the first step .
Next , look at what you can do to improve your conversion rate . You might want to look at improving your outreach , implementing a better or more appealing pricing system , being more efficient or timely with your sales process or sending better educational material out .
Consistency is key ; if you consistently market your services with a consistent message , if you consistently follow your sales process and deliver the same great customer service , and if you are solving your clients needs , you will build a rapport and improve your reputation . A better reputation equals a higher conversion rate .
NETWORK WINTER 2021 | 31