Network Magazine Winter 2017 | Page 27

back and said, ‘It’s always the simple things that people overlook.’ I have often reminded my audiences and clients, if you don’t think the little things matter, try sleeping with a mosquito. As the ‘before’ and ‘after’ pictures of Le Club in Canada and Penfield Sport & Fitness in New York illustrate, the little things all add up. Anyone can be great once. It takes hard work to remain great year after year, decade after decade. Great companies understand that a business is never stable, they are either rising or falling, so the greats are never complacent. They’re always striving to be better, re-inventing and re-branding themselves as they continue along the path of greatness. Derek Barton is the President and CEO of Barton Productions, a marketing consulting company that helps its clients become more valuable and meaningful through improved branding, advertising and customer service. He has helped build several international brands, including Gold’s Gym. bartonproductions.com Before After Before After TRX FUNCTIONAL TRAINING COURSE Learn how to leverage TRX’s movement based training approach on the TRX Suspension Trainer and Rip Trainer to teach Foundational Movements and progressions. Upon completion of this course you will be able to: Integrate advanced TRX coaching and cueing techniques Lead pre-programmed, multimodality, circuit-based training workouts Better coach clients toward improving their movement patterns PRICE STARTING FROM $340* – ENROL TODAY! *Earlybird price PTACADEMY.EDU.AU 1300 556 540 COURSE AVAILABLE IN - VICTORIA - QUEENSLAND - NEW SOUTH WALES 7 CECs Apply foundational movement methodology on the TRX Suspension Trainer and TRX Rip Trainer to better modify intensity for a variety of modalities NETWORK WINTER 2017 | 27