Network Magazine winter 2015 | Page 50

Most of your clients probably associate omega-3s with fish oil supplements, but in fact they originate in algae. kilogram of wild fish is required to produce half a kilogram of farmed fish, because many larger farmed fish consume diets containing smaller wild fish. The problem touches other aspects of the human diet, as well. Along with factory-farmed fish, pigs and poultry consume 28 million tons of fish each year (roughly fifty times the amount of seafood eaten by Australians). 2. Contaminants increase in your ALA level (which might have some benefits), but EPA and DHA could still be low. Various factors diminish our ability to convert ALA into EPA, including: • a diet high in saturated fat, trans fat, cholesterol, and sugar • elevated blood sugar • genetics • high stress • deficiency of zinc, magnesium, calcium, biotin, vitamin C, vitamin B3, or vitamin B6 • excessive vitamin A or copper • unbalanced fatty acid ratios (too much omega-6) • medications • high alcohol intake • gender (women seem to convert ALA to EPA better than men) • advancing age (older people don’t convert ALA to EPA as well). So, while flax can be a moderate help in improving fatty acid balance, it probably won’t do much good for clients whose overall diets are poor. Why not just stick with fish oil? Fish oil supplements may seem more familiar to your clients, but once you clue them in, they may be inspired to replace it with algae oil. Beyond the lighter dosing you get with algae, the following reasons may affect their decision: 1. Overfishing If everyone decided to eat more fish and/or take fish oil, we wouldn’t have enough fish. One study found that if current overfishing and pollution patterns continue, we can expect to see a complete collapse of world fish populations by 2048. Ninety per cent of the small fish caught in the world’s oceans each year are processed to make fishmeal and fish oil. While these species, including anchovies, sardines, mackerel and menhaden, do tend to be more resilient to fishing pressure since they reproduce faster, that’s not enough to slow the overall decline in marine populations. According to the United Nations, two-thirds of the world’s fish are already either depleted or fully exploited.