Network Magazine winter 2015 | Page 4
Needing to get fit and healthy just isn’t enough
I don’t meant to be rude, but do your clients and members
really want to spend time with you? Or are they just there
because they feel like they need to be? If it’s the latter
then odds are they won’t be training with you for long.
In his Perspective feature on page 8, Australian
Fitness Network’s Lifetime Achievement Award winner,
Steve Jensen, alludes to the importance of making our
clubs, studios and sessions the ‘third place’ for our
clients and members. The third place is the place, aside
from home and work, where people choose to spend
their time because they like to be there. The key word
there is ‘like’. Not ‘feel obliged’ or ‘deem it necessary’.
The same sentiment is expressed in this issue’s cover
story on page 18, in which Leisl Klaebe details the pulling
power for clubs of great group exercise. Once people
have become part of the group ex tribe, they value the
experience too much to ever want to miss a class.
Wendy Sweet, on page 61, also reinforces the
importance of treating those who choose to spend
time with us as ‘guests’ rather than customers. It’s not
enough to show and tell people what they need to do in
order to become fitter and healthier – we need to make
NETWORK’S CORE PURPOSE
‘To inform, inspire and educate our
members to be the best they can be’
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them want to spend time with us. You can have all the
tools in the world to improve people’s lives, but if they
don’t want to be with you then it’s all in vain.
If we are to lead the way towards healthier, happier
lives for our members and clients then we need to make
their time with us enjoyable as well as effective.
If you struggle to retain clients or members, then
perhaps it’s time to ask whether you have created that
third place, and whether you truly are hosting your
guests during the time they spend with you.
Until next time,
Oliver Kitchingman, Editor
[email protected]
AUSTRALIAN FITNESS NETWORK
Post:
PO Box 577, Crows Nest, NSW 1585
Street:
47 Hume Street, Crows Nest NSW 2065
Ph:
1300 493 832 (local call rate)
Ph:
02 8412 7400
Fax:
02 8088 3842
Web: fitnessnetwork.com.au
E-mail: [email protected]
EXECUTIVE DIRECTOR
Nigel Champion
Network magazine is the official quarterly publication of Australian Fitness
Network. It is distributed in March, June, September and December. While
every effort is made to ensure accuracy, Australian Fitness Network accepts
no responsibility for the correctness of any facts or opinions. All information
including prices (quoted in AUD) is correct at time of publishing, but may
be subject to change. Where CECs are stated, they may only be applicable
within Australia. We welcome articles from all industry professionals on the
understanding that the author ensures the work they submit is their own. No
material in Network magazine may be reproduced in any form without the
written consent of the publisher. © 2015 All material copyright to Australian
Fitness Network. All rights reserved.
CHIEF EXECUTIVE OFFICER
Ryan Hogan 23
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website or onli ne publications, please phone
02 8412 7486 or email [email protected].
Printed by IntoPrint. intoprint.com.au
Cover image courtesy of LES MILLS
COMPETITION TERMS & CONDITIONS
Unless otherwise specified, all competitions/giveaways contained in this issue
commence on 1 June 2015 and conclude on 31 June 2015. Each competition is
a game of skill and chance plays no part in determining the winner. The judge’s
decision is final and no correspondence will be entered into. Winners will be
selected by the editor at 47 Hume Street, Crows Nest NSW 2065 and will be
notified by email no later than 7 July 2015. Full terms and conditions can be
obtained at fitnessnetwork.com.au/competition-terms-and-conditions
4 | NETWORK WINTER 2015
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EDITOR
Oliver Kitchingman
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INFORMATION
Oliver Kitchingman, Editor
Jack Lee, Graphic Designer
Jonno Hook
Multimedia & IT Coordinator
Ext.
12
86
09
MARKETING & COMMUNICATIONS MANAGER
Miriam Wood 04
FINANCIAL SERVICES
Noelene Chandler, Finance Manager 07
Sunny Hu, Finance Administrator 05
NETWORK EDUCATION
Alisha Smith, Education Manager
11
Rebecca Carle
16
Education Assistant
21
MEMBERSHIP SERVICES
fitnessU EDUCATION
Paige Nossiter
Paul Bulatao
Membership Coordinator
02
National VET Manager
17
Tess Wilson
Emma Harvey
Membership Consultant 01
Education Coordinator
80
EVENTS
Kathryn Weihen, Online Trainer 10
Aimee Najdovski,
Chris Dounis, Online Trainer
Events Manager 19
Stephen Parker, Online Trainer
Bel Fong
Larissa Harcombe
Senior Course Coordinator
18
Career Advisor 34
Kate Smith
Tyson Atkins
Events Admin officer
16
Career Advisor 03