Your mascot can have fun with the
members on the day and help promote
group fitness and the club. If your
event is showcasing Les Mills classes,
then you could even invite some Les
Mills Master Trainers to attend.
Deliver – and excite!
Macquarie Uni’s fitness facility mascot ‘Mac Warrior’
Make sure that you deliver – and overdeliver if possible – on your promises!
If you establish your events strongly,
members will come regardless of the
theme, the date or the time. When you
encourage your members to get tribal
and get involved in your events then
group fitness becomes a powerful
drawcard for your club.
Excite your team by getting them
involved early. Urge them to release
details one at a time to members in the
lead up to the event; by doing so you
can pique the interest of your target
market. I have a group fitness instructor
Facebook page on which I release one
detail at a time and ask my team to
focus on promoting that in class during
The 30-second article
• Mass member participation events can
create real buzz and showcase your club
• Themed group exercise classes can
be the centrepiece of the events
• Market the event internally and
externally and be clear about your
desired outcomes
• The events can work to retain
members, recruit new ones and
increase staff engagement.
the week, for example, let them know
that they can try a brand new Hula
Hoop class at the event; that there are
prizes to be won in every class; that
they can bring a friend for free, and so
on. Don’t swamp your members with
too many promotional drawcards at
once – offer them up, one at a time.
You can also foster healthy
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