INSIGHT
News, views and lessons learnt
More changes to fitness music licensing
A minimum annual licence fee of $192.50 (including GST) has been introduced for the use of
background music by fitness facilities and professionals.
Fitness Australia and APRA AMCOS (Australasian Performing Right Association Ltd and the
Australasian Mechanical Copyright Owners Society Ltd) recently agreed on a small number of changes
to APRA AMCOS’ licence scheme for their fitness clients.
Lauretta Stace, CEO of Fitness Australia said ‘We’ve collaborated with APRA AMCOS in an open
process that has allowed us to develop fair licence terms on behalf of our members.’
The new licence scheme now includes a specific reference to fitness instructors who use music
in locations other than traditional fitness facilities, such as boot camps. It also covers new industry
technologies, such as virtual fitness classes, under the one licence agreement.
The new minimum tariff will only impact fitness facilities and instructors who are paying licence
fees of less than $192.50 for background music with a licence anniversary date of 1 August onwards.
Source: Fitness Australia
Fitness First’s industry first
Fitness First has opened a new concept club based on the
principals of athlete inspired training. The High Performance Club
on Collins Street in Melbourne sells itself as being results-focused
and progress driven, designed to help improve members’ overall
fitness and performance.
Using fitness analysis technology, the club measures
members’ fitness across multiple dimensions to develop highly
tailored exercise programs. The MoveLab uses video analysis
and data testing technology to measure members’ current fitness
levels, including their strength, agility, body composition and
aerobic fitness, and provides digital feedback through motion and
performance testing.
Following the testing, members receive a High Performance
Score, identifying their specific opportunity to improve their
fitness. The fitness team uses these insights to develop tailored
exercise programs with an athletic performance focus.
Inspired by the principals of athletic coaching, the fitness team
periodically reassess members’ fitness gains, and recalibrate the
fitness program to ensure continual progress.
The first club of its kind, Fitness First appears to be recognising
that not all members want the same thing from their clubs, and
clearly believes that there is demand for facilities grounded in
exercise science that can help members train like athletes.
Source: Ogilvy
Let’s make our industry proud
“As an industry we need to focus on pride
rather than shame – this is the key to
changing mindsets and lifelong habits.”
Presenter Michael Jordan at the
FILEX 2015 Business Breakfast
Booze or snooze?
Have a glass of wine to relax at night if
you like, but not too many. After three
drinks your brain doesn’t go into stage
4 deep sleep, which prevents it from
‘cleaning’ itself of toxins and impairs
your judgement the following day.
Words of wisdom from presenter
Paul Taylor at the FILEX
2015 Business Summit
10 | NETWORK WINTER 2015