STAY ON THE
TREADMILL:
TIPS TO REDUCE
EQUIPMENT DOWNTIME
By investing in well-built equipment you can minimise downtime – and damage to your brand.
WORDS: JACK TRUMMER
UT OF ORDER.’ Those are three
words no fitness facility owner or
member wants to see. Recurring
equipment problems can seriously damage
the brand of your club. In addition to
provoking a torrent of complaints at your
front desk, ‘OUT OF ORDER’ signs can have
a significant impact on member recruitment,
retention and ancillary revenues. To prevent
this from occurring, you must find ways to
reduce the number and duration of
equipment outages. That means sourcing
equipment that ticks the boxes of
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