INDUSTRY INSIGHT
Developments in the world of fitness .
FITNESS AUSTRALIA REBRANDS TO AUSACTIVE
Fitness professional registration provider Fitness Australia has rebranded itself as AUSactive as it widens its remit to represent the interests of the broader health and wellbeing industry . Announced during a live online event , the rebrand symbolises a reinvigorated approach to fighting the nation ’ s inactivity crisis .
The change , resulting from extensive stakeholder consultation , takes account of how the industry now houses a diverse range of providers beyond the traditional fitness offering , from gyms , Pilates and yoga studios , and indoor cycle boutique clubs , to dance , aqua fitness , wellness and complementary health .
Shifting from its former ‘ We professionalise exercise ’ messaging , AUSactive ’ s new tagline embodies its broader new mission of ‘ Activating : Every body . Every way . Every day ’. In January , AUSActive will follow up this industryfocused rebrand with a public launch .
MINDBODY ACQUIRES CLASSPASS
Wellness experience technology platform Mindbody recently completed its acquisition of the
ClassPass fitness and wellness subscription service . The deal creates the most comprehensive technology platform for wellness business owners and positions Mindbody as the world ’ s largest fitness and wellness experience marketplace .
‘ We are thrilled to complete the acquisition of ClassPass and are excited to welcome their team to the Mindbody family ’ said Josh McCarter , Mindbody CEO .
ClassPass CEO , Fritz Lanman will serve as President of ClassPass and Mindbody Marketplace and ClassPass CFO and COO , Tom Aveston , will serve as CFO of the new combined company .
8 | NETWORK SUMMER 2021