Network Magazine Summer 2019 | Page 39

with targeted messages tying their worth to their looks. They are time poor and inundated with often contradictory information, and marketing and social media-fanned misinformation, about health. We have to teach our female clients how to make great choices for their bodies as often as possible. Each decision will impact her hormonal profile and therefore her overall health and wellbeing. Some of the key things that can negatively impact a woman’s health are: • Chronic stress (and associated poor coping strategies) • Nutrient poor diets high in manufactured sugars and fats • Nutrient poor diets where there is low energy availability (e.g. dieting, detoxing, not eating enough calories) • Poor liver health • Excessive bouts of exercise, or long periods of exercise, coupled with low energy availability. It’s time to start giving female clients the attention they deserve. It’s time to train women like women – knowing full well that they are more than capable of being fit, strong, powerful, fast and whatever else they want to be. This means taking advantage of her monthly hormonal shifts over her menstrual cycle, paying attention to how the sex differences impact her ability to get results, using strength training to mitigate the effects of age-related decline, and delivering individualised, nuanced training programs. Let’s help women unleash their potential and normalise all aspects of being a woman. Nardia Norman An award-winning presenter and educator, Nardia has 20 years’ experience in coaching, education and personal training. Recipient of FILEX’s Presenter of the Year Award 2018, Personal Trainer of the Year 2014 and an Australian Institute of Fitness Legend, her passions lie in business coaching for female fitness professionals, and educating trainers on how to work with women clients more effectively. MORE? The Female Health & Performance Course is Australasia’s first female-centric certification for personal trainers that compliments and extends upon pre-and post-natal training. Over two face-to-face days, attendees learn how female sex hormones impact every aspect of a woman’s body, from health and mental wellbeing to bone health, mobility and strength gains, to appetite control, cardiovascular function and performance. The way these hormones change over the course of a lifetime, and what is needed both in and out of training, to optimise results, is also explored. Designed for personal trainers who work with women of any age, this 14-CEC course targets knowledge gaps and provides the tools and strategies to help female clients achieve healthy, sustainable results. Click here to find out more NETWORK SUMMER 2019 | 39