GET YOUR PT BUSINESS
ALIGNED ONLINE
Jill Schoolenberg explores how aligned website and social media
strategies can help to boost the power of your PT business.
personal training business can
succeed if it provides a service
that people want: effective,
motivational workouts that get
results. In addition to offering compelling
products and services, having an effective
online strategy can also help your business
grow, by allowing you to more effectively
engage your current clients and reach new
audiences which may ultimately convert into
new clients.
Research by web hosting company
GoDaddy showed that 58% of respondent
Australian small business owners believed
that a website opens up new opportunities.
Although most PTs will have an online social
presence, it’s by no means a given that they
will have their own website.
Whether a website functions as a
platform for clients to book sessions online,
or as a source of information about training
services, classes or upcoming events, it
can be a central hub for information you
control about your business. A social media
page, meanwhile, can be an effective tool to
connect with your clients, develop a brand
A
identity on a more personal level, and help
drive traffic to your website.
Individually, websites and social media
pages can be extremely useful, but together,
they can be even more effective. The
following tips can help you make the most
of your online presence by aligning your
website and social media strategies.
Build a consistent brand story
A website and social media page that reflects
your PT business’ persona can be used
to help create a digital image about your
business. Think about the brand you want to
build. Do you want to be informative? Witty?
Inspiring? Once you have a clear image in
mind, it’s important to make sure that image
is consistent on every channel, from your
business website to your Instagram feed.
Take the time to think about whether the
content you are posting is aligned with your
business’ brand story. For instance, if your
aim is to be informative, consider sharing
educational content about nutrition. On the
other hand, if your aim is to be inspiring,
THE QUICK READ
• In a crowded marketplace, your PT
business needs to stand out from
the crowd
• A website can function as a central
hub for information you control
about your business
• A social media page can help you to
connect with your clients, develop
a brand identity on a more personal
level, and help drive traffic to your
website
• Facebook, Instagram and LinkedIn
have different audiences, so
consider who you want to reach,
and through which platform
• Creating shareable content on
social pages is a great way to
engage both potential and existing
clients and encourage them to visit
your website.
NETWORK SUMMER 2019 | 61