Network Magazine Summer 2019 | Page 3

Here’s to a new decade and new opportunities! And just like that, another decade has passed! With the futuristic-sounding year of 2020 just around the corner, it’s a good time to reflect on the achievements and challenges of the past while also considering our next moves for the year ahead, and beyond. Nobody who has been involved in this amazing industry for even a few years would argue with the sentiment expressed by this issue’s Perspective author, founder of Fernwood Fitness Diana Williams, that ‘Much like a workout, this isn’t an industry you can sit still in and expect to see results’. The industry today is not what it was in 2010, the days when boutique clubs were few and far between, small group training was only a twinkle in some PT’s eyes and wearable technology was not the ubiquitous accessory it is today. Likewise, the industry in 2030 won’t be what it is today. In fact, the industry in two years’ time won’t be what it is today, which is why it’s more important than ever to keep ahead of industry trends and to differentiate yourself by offering something that your competitors aren’t. As Williams also writes, ‘with an ever-evolving and competitive market, calculated risks are sometimes necessary’. Post: ‘To inform, inspire and educate our members to be the best they can be’ ADVERTISING For information on advertising in Network magazine, direct email marketing, or through Network’s social media and other online options, please email [email protected], call 02 8412 7486 or click HERE. COMPETITION TERMS & CONDITIONS Unless otherwise specified, all competitions/giveaways contained in this issue commence on 10 December 2019 and conclude on 31 January 2020. Each competition is a game of skill and chance plays no part in determining the winner. The judge’s decision is final and no correspondence will be entered into. Winners will be selected by the editor and will be notified by email no later than 7 February 2020. Click HERE for full Terms and Conditions. Level 1, 33-35 Atchison Street, St Leonards, NSW 2065 ABN 36 624 043 367 Network magazine is the official quarterly publication of Australian Fitness Network. It is distributed in March, June, September and December. While every effort is made to ensure accuracy, Australian Fitness Network accepts no responsibility for the correctness of any facts or opinions. All information including prices (quoted in AUD) is correct at time of publishing, but may be subject to change. Where CECs are stated, they may only be applicable within Australia. We welcome articles from all industry professionals on the understanding that the author ensures the work they submit is their own. No material in Network magazine may be reproduced in any form without the written consent of the publisher. © 2019 All material copyright to Australian Fitness Network. All rights reserved. Oliver Kitchingman, Editor [email protected] AUSTRALIAN FITNESS NETWORK NETWORK’S CORE PURPOSE NETWORK MAGAZINE Editor, Oliver Kitchingman The key to this differentiation is identifying needs that are not currently being met in your market, and equipping yourself with the tools and know-how to meet them. From training pregnant and post-natal clients, to hypertrophy methodologies and bootcamp inspiration, the articles in this issue will provide the seeds of ideas that could grow into the area of specialisation for which you become renowned. Keep reading, keep learning and keep questioning received wisdoms – by doing so you’ll still be in the game – and leading it – in 2030. Merry Christmas, and a very Healthy, Happy and Safe Summer! Ph: 1300 493 832 (local call rate) Ph:     02 8412 7400 fb.me/ozfitnetwork twitter.com/ozfitnetwork ozfitnetwork Web:     fitnessnetwork.com.au 1 E-mail: [email protected] PDPs Your Network Membership provides you with access to 8 CECs or 1 PDP annually at no extra cost. THE NETWORK TEAM We love hearing from our Members. Get in touch using the details below. Network Leader: Katrina Cochrane [email protected], 02 8412 7411 Membership Consultant: Taylor Bridges [email protected], 02 8412 7402 Editor: Oliver Kitchingman [email protected], 02 8412 7486 Accounts: Accounts Team [email protected] Graphic Designer: Jack Lee, Novu Creative, [email protected], 0466 426 649 NETWORK SUMMER 2019 | 3