DOUBLE
YOUR
PT SALES
Click HERE to listen to Sean share his
valuable fitness business insights with
The Fitness Industry Podcast, powered
by Australian Fitness Network.
Lead and empower a
team that grows your
business with you
5
Revenue: $25,000 - 50,000 per month.
Challenge: Businesses stop growing when
they reach the personal limitations of the
leader’s ability to scale. You may be frustrated
that you don’t have a team in place that you
trust to solve problems and you have more
to lose if things go wrong. You may think you
just need more leads and people you can
trust to continue growing the business.
Goal: You want to consistently attract
and keep top-paying clients who stay for
years. You want to build a team that allows
you the freedom to step out of day-to-day
operations. And you want to take home a
six-figure salary.
5
Success factors: Professional Development,
Leadership & Team, Sales & Marketing,
Operations, Finance, Strategic Planning.
If you’ve reached this stage, you’re doing a
lot of things right (even if it doesn’t always
feel that way). You’re already hitting some
great revenue goals with your business,
and have grown your personal income. But
you’re working too much in the business and
your business still depends too much on you
to run and hit targets each month.
If you were to leave for a few weeks,
growth would stop. And, as strange as it
may seem, at this point you will find yourself
in a position where you are the limiting factor
in the continued growth of your company.
You must now evolve into a leadership role
and develop a team that is trained in all
of the sales and operational functions of
the business so that it continues to grow
whether you’re present onsite or not. This
involves things like:
• Learning about what is required to move
into a leadership role with your team and
enrol everyone in ‘the mission.’
• Beginning to monitor key metrics in your
business that you haven’t before, like
what it costs to acquire a new client, how
much a client is worth to the business
over time, and your retention rates.
• How to create an ongoing recruitment
pipeline and hiring systems to ensure you
never run out of team members to
support your business growth.
• How to create a winning culture of fun
growth with your team.
18 | NETWORK SUMMER 2018
• Long-term strategic planning work for
continued success of your business in
the years ahead.
When you progress through this stage,
your business will be generating $25-50k+
per month in revenue, you’ll have a great
team in place that allows you to get out of
daily operations and work on growing the
business full time, and you’ll be paying
yourself a six-figure salary while having time
for relationships and fun.
For some, this involves launching a
second location. For others, it’s about
spending more time at home with a young
family and children as part of a work-life
balance.
Whatever that means for you, the
opportunity is yours for the taking. And
celebrating the success you’ve achieved from
all your hard work and efforts is awesome.
Achieving your goals and
ready for the next challenge
6
Revenue: $50,000 - 100,000+ per month.
Challenge: You may lack clarity with your
long-term personal vision and how it’s
tied to business model, company mission,
team alignment, and your timeframes for
achievement. You may feel unfulfilled and
have fallen out of love with your business.
You may also feel overwhelmed if the
business has become too complex.
You are already successful, but you may
feel it shouldn’t be this hard, take this much
work, and feel this uncomfortable to grow
yourself, your business, and your team to
the next level.
6
Goal: You want to create an inspirational
company mission that aligns with the
fulfillment of your long-term personal vision.
You’ll need to develop leaders who share
responsibility in achieving the business
mission. And you’ll want to increase
business profitability while building personal
wealth.
things are what matter most in life (not the
money). Business, like life, really is about the
journey and not the destination.
The keys to continued growth and
success at this stage are to surround yourself
with others who will inspire and challenge
you to continue growing. And you need a new
dream. We’re most alive when we’re growing,
and a new dream allows us to grow and
develop ourselves (and our entrepreneurial
skills) in new and exciting directions.
Where are you now?
There you have it, an overview of the 6
stages of fitness business growth. Which of
these stages are you currently in? And are
you ready to commit to growing to the next
stage and beyond?
WANT TO GROW YOUR
FITNESS BUSINESS,
BUT UNSURE WHAT
STEPS TO TAKE?
Request a complimentary 30-minute
fitness business coaching session with
a NPE Success Coach. Overcome your
biggest challenge by getting clarity
and a path forward to achieve your
goals. Click here to apply to speak with
a coach.
Success factors: Mastermind and Fun!
If you’re currently in any of the preceding
stages, you’re probably thinking, ‘Wow! Life
must be totally awesome for the folks at
Stage 6!’
That’s true. But everyone faces challenges
when they’re growing in new areas – that’s
what growth is all about! You learn to love
the challenges and recognise that the simple
Sean Greeley is the founder and CEO of NPE. A
former pro athlete, fitness business owner, cancer
survivor, competitor and leader, he has guided NPE
to its position as a global leader in fitness business
leadership, mentorship and coaching. Founded in
2006, NPE has worked with over 38,000 fitness
professionals and business owners to grow their
businesses. npefitness.com.au