I had a challenge, in that I wasn’t working for a gym, so had no
facility in which to train him. So I had to pretend that Bob was my
training partner while we ‘worked out together’ at the local gym,
which didn’t ingratiate me with the trainers there who were frustrated
that I was taking a client into their territory as a rogue operator.
My methods may not have been entirely above board, but I can’t
regret it because my experience working with Bob switched me
on to loving working with personal training clients and seeing how
coaching and teaching could powerfully transform someone’s life.
I don’t believe there is anything more rewarding in life than serving
others and making a difference in somebody’s life through the work
you do. And that’s what you’re trying to really figure out at this stage.
How will you grow and follow your passion in this career path, and
will it be something you will truly love doing day-in-and-day-out?
The keys to success are to expand your vision. Seek others who’ve
been down the path you’re exploring before. Ask good questions.
Listen to everything they have to say. Take it all in.
2
Work full time in the fitness industry
Revenue: $0 - 2,500 per month.
Challenge: You love working with clients but struggle to communicate
with prospective clients in a way that inspires them to sign up for
your programs. You may get uncomfortable when asking people for
money and struggle with valuing yourself and your time. You may
also feel that you shouldn’t have to compromise your values to grow
your business.
Goal: You want to help more prospective clients commit to their
goals, charge what you’re worth, and fill your schedule with great
clients you love working with.
Success factors: Mindset, Vision and Sales.
To break out on your own, you must learn how to sell. Nothing makes
I don’t believe there is anything more rewarding in
life than serving others and making a difference in
somebody’s life through the work you do.
16 | NETWORK SUMMER 2018
a greater immediate impact on your bottom
line than mastering salesmanship.
If you’re going to make anything of
yourself in business, you must first learn
how to sell. Many people think of sales as
something sleazy: a used car salesman
taking advantage of people, making them
buy something they don’t want and that isn’t
right for them.
Certainly, these characters exist, but
professional salesmanship is something
entirely different. To be really good in sales
you have to both love people and love serving
people, because then you can truly live the
ethos that ‘selling is serving.’ When you take
the time to really understand and care for the
prospect in front of you, and direct them in a
positive direction to solve their problems or
achieve their goals, you are serving them at
the highest level.
What are their goals? Why are their goals
important to them? How committed are
they to achieving their goals/solving their
problems?
Learning all the components involved in
effective salesmanship makes the biggest
impact on driving you forward quickly. When
you combine that with a couple of referrals,
you’ll find your schedule gets busy very
quickly.
2
Ready to open
and grow a business
3
Revenue: $2,500 - 10,000 per month.
Challenge: You’ve started to grow a
business, but don’t know what to do to find
new clients. You may be scared you’re not
good enough to charge clients to work with
you. You may even believe you don’t deserve
to be successful yet.
Goal: Build a client base, pay yourself every
month, and create a foundation to grow
beyond yourself.
Success
factors:
Professional
Development, and Sales & Marketing.
This is a fun but tough stage. Up until now,
you’ve learned how to work hard and how
to be successful by doing a better job than
others out there.
You’re supporting yourself and making
some money, and you want to take things
up a gear by making your business a big
success. But you might not be ready to do
so just yet.