Network Magazine Summer 2017 | Page 3
Finding the missing piece of the puzzle in 2018
It’s a fact of the fitness industry that a lot of good people
don’t make it past their first couple of years. Note I use
the term ‘good’. These are people overflowing with the
know-how to help clients and members achieve their
goals. Where they often fall down is on the business side
of things. The admin, the marketing, the sales.
Jamie Hayes, a man who knows a thing or two about
carving out a long and rewarding career in this industry,
writes on page 9 ‘to have a great career in fitness, you
need to learn how to sell fitness. …I’ve seen too many
talented, educated fitness professionals leaving the
industry because they had not developed selling skills.’
This sentiment is echoed by Ingrid Thompson in her
page 33 article on establishing your own Pilates business
(though her advice is equally applicable to any fitness
business), ‘It’s a shame when these skilled individuals are
unable to turn their passion into a successful business,
which is why I am such a strong advocate for investing
time in learning the business skills to compliment those
you have as an instructor. There’s no point in being the
best Pilates instructor in your suburb if you can’t pay the
rent and instruct anyone.’
In his feature on page 59, Justin Tamsett doesn’t
mince his words; ‘It doesn’t matter how well you train
clients or how flash your facility is, if no-one knows about
you, or it, then you won’t be successful.’
As the year draws to a close it’s natural to take stock of
the various achievements we enjoyed and challenges we
faced. For a great many of us, the ability to effectively sell our
amazing services falls into the latter category. To help push
it into the former in the year ahead, let’s make 2018 the year
of filling in those knowledge gaps. Sales and admin may not
be sexy for most fitness professionals, but being successful
and positively impacting more lives most definitely is.
Here's to a very Merry Christmas, and a Healthy and
Prosperous 2018!
Oliver Kitchingman, Editor
[email protected]
AUSTRALIAN FITNESS NETWORK
NETWORK’S CORE PURPOSE
‘To inform, inspire and educate our members
to be the best they can be’
Post: PO Box 577, Crows Nest, NSW 1585
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NETWORK MAGAZINE
Editor, Oliver Kitchingman
Network magazine is the official quarterly publication of Australian Fitness
Network. It is distributed in March, June, September and December.
While every effort is made to ensure accuracy, Australian Fitness Network
accepts no responsibility for the correctness of any facts or opinions. All
information including prices (quoted in AUD) is correct at time of publishing,
but may be subject to change. Where CECs are stated, they may only
be applicable within Australia. We welcome articles from all industry
professionals on the understanding that the author ensures the work they
submit is their own. No material in Network magazine may be reproduced
in any form without the written consent of the publisher. © 2017 All
material copyright to Australian Fitness Network. All rights reserved.
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[email protected], call 02 8412 7486 or click HERE.
COMPETITION TERMS & CONDITIONS
Unless otherwise specified, all competitions/giveaways contained in this issue
commence on 15 December 2017 and conclude on 28 January 2018. Each
competition is a game of skill and chance plays no part in determining the winner.
The judge’s decision is final and no correspondence will be entered into. Winners
will be selected by the editor and will be notified by email no later than 17
February 2018. Click HERE for full Terms and Conditions.
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PDPs
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you with access to 8 CECs or 1 PDP
annually at no extra cost.
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THE NETWORK TEAM
We love hearing from our members. Get in touch using the details below.
Executive Director: Nigel Champion
[email protected], 02 8412 7412 Learning & Development Coordinator: Bel Fong
[email protected] .au, 02 8412 7418
Managing Director: Greg Hurst
[email protected] Membership Consultant: Paige Nossiter
[email protected], 02 8412 7402
Editor: Oliver Kitchingman
[email protected], 02 8412 7486 Accountant: Michelle Hui
[email protected], 02 8412 7405
Graphic Designer: Jack Lee, Novu Creative,
[email protected], 0466 426 649 Special Projects: Ryan Hogan
[email protected]
Learning & Development Manager: Alisha Smith
[email protected], 02 8412 7411
NETWORK SUMMER 2017 | 3