Network Magazine Summer 2017 | Page 3

Finding the missing piece of the puzzle in 2018 It’s a fact of the fitness industry that a lot of good people don’t make it past their first couple of years. Note I use the term ‘good’. These are people overflowing with the know-how to help clients and members achieve their goals. Where they often fall down is on the business side of things. The admin, the marketing, the sales. Jamie Hayes, a man who knows a thing or two about carving out a long and rewarding career in this industry, writes on page 9 ‘to have a great career in fitness, you need to learn how to sell fitness. …I’ve seen too many talented, educated fitness professionals leaving the industry because they had not developed selling skills.’ This sentiment is echoed by Ingrid Thompson in her page 33 article on establishing your own Pilates business (though her advice is equally applicable to any fitness business), ‘It’s a shame when these skilled individuals are unable to turn their passion into a successful business, which is why I am such a strong advocate for investing time in learning the business skills to compliment those you have as an instructor. There’s no point in being the best Pilates instructor in your suburb if you can’t pay the rent and instruct anyone.’ In his feature on page 59, Justin Tamsett doesn’t mince his words; ‘It doesn’t matter how well you train clients or how flash your facility is, if no-one knows about you, or it, then you won’t be successful.’ As the year draws to a close it’s natural to take stock of the various achievements we enjoyed and challenges we faced. For a great many of us, the ability to effectively sell our amazing services falls into the latter category. To help push it into the former in the year ahead, let’s make 2018 the year of filling in those knowledge gaps. Sales and admin may not be sexy for most fitness professionals, but being successful and positively impacting more lives most definitely is. Here's to a very Merry Christmas, and a Healthy and Prosperous 2018! Oliver Kitchingman, Editor [email protected] AUSTRALIAN FITNESS NETWORK NETWORK’S CORE PURPOSE ‘To inform, inspire and educate our members to be the best they can be’ Post: PO Box 577, Crows Nest, NSW 1585 Ph: 1300 493 832 (local call rate) Ph:     02 8412 7400 Web:     fitnessnetwork.com.au fb.me/ozfitnetwork twitter.com/ozfitnetwork ozfitnetwork E-mail: [email protected] NETWORK MAGAZINE Editor, Oliver Kitchingman Network magazine is the official quarterly publication of Australian Fitness Network. It is distributed in March, June, September and December. While every effort is made to ensure accuracy, Australian Fitness Network accepts no responsibility for the correctness of any facts or opinions. All information including prices (quoted in AUD) is correct at time of publishing, but may be subject to change. Where CECs are stated, they may only be applicable within Australia. We welcome articles from all industry professionals on the understanding that the author ensures the work they submit is their own. No material in Network magazine may be reproduced in any form without the written consent of the publisher. © 2017 All material copyright to Australian Fitness Network. All rights reserved. ADVERTISING For information on advertising in Network magazine, direct email marketing, or through Network’s social media and other online options, please email [email protected], call 02 8412 7486 or click HERE. COMPETITION TERMS & CONDITIONS Unless otherwise specified, all competitions/giveaways contained in this issue commence on 15 December 2017 and conclude on 28 January 2018. Each competition is a game of skill and chance plays no part in determining the winner. The judge’s decision is final and no correspondence will be entered into. Winners will be selected by the editor and will be notified by email no later than 17 February 2018. Click HERE for full Terms and Conditions. 1 PDPs Your Network Membership provides you with access to 8 CECs or 1 PDP annually at no extra cost. Click HERE for details of this and other Network Member benefits. THE NETWORK TEAM We love hearing from our members. Get in touch using the details below. Executive Director: Nigel Champion [email protected], 02 8412 7412 Learning & Development Coordinator: Bel Fong [email protected] .au, 02 8412 7418 Managing Director: Greg Hurst [email protected] Membership Consultant: Paige Nossiter [email protected], 02 8412 7402 Editor: Oliver Kitchingman [email protected], 02 8412 7486 Accountant: Michelle Hui [email protected], 02 8412 7405 Graphic Designer: Jack Lee, Novu Creative, [email protected], 0466 426 649 Special Projects: Ryan Hogan [email protected] Learning & Development Manager: Alisha Smith [email protected], 02 8412 7411 NETWORK SUMMER 2017 | 3