Network Magazine summer 2015 | Page 33

get started immediately? By following this seven-step process: Book the prospective member/ client in for a tour or consult at least 20 minutes before their free trial. STEP 1 STEP 2 Use a guest register or series of questions to ask about their goals, history and current needs. STEP 3 Ask them what their number one health and fitness goal is at the moment. STEP 4 Ask them why this is. STEP 5 Ask them what specific date they want to achieve this goal by (make sure they give you a date, or exact length of time that allows you to assign a fixed date). STEP 6 Recognise that, if their goals are bigger and the date is passed the trial time, by giving them the trial you will be prescribing them the wrong solution – just like cough medicine for a bro