curiosity and get people planning their
attendance. An ad on the website – and
perhaps a short preview video – can
draw attention to a new class or a class
that needs a boost. A Twitter reminder
on the evening before the class can help
remind followers to pack their gym gear
and attend the next day. Online may be
where we spend more and more of our
time these days, but physical reminders
can still make an impact. Put up posters
in the gym, in the change rooms, in the
entrance, and inside lockers. In short,
make it impossible for members to not
know about it!
Nurture and respond
Once you’ve launched, or re-launched,
the class, give it time to be discovered,
shared and experienced. If a class is
taking a while to get some traction, but
you are convinced that it has the potential
to be really popular, then work with the
instructor (if you are the group fitness
Make it impossible for members to
not know about it!
manager – or vice versa), to tweak the way in which it is presented and promoted. Trial a
different start time. Ensure the classes scheduled before and after it are complementary.
Promote a ‘bring a friend for free’ offer.
Don’t be afraid to get creative. Theme the class for Christmas, Australia Day or any
other occasion. Enter class participants in random giveaways and make announcements
to the whole club 10 minutes prior to class to encourage people to try it.
If you believe the class has real benefits, and you want to share those with your
members, don’t give up without making every effort to make it work. If it’s as good as
you believe it to be, then once members have experienced it, enough of them should be
converts to make it a success and secure its spot on the timetable.
Cat Woods founded her Melbourne-based Ballet Sculpt as a barre class that doesn’t require a barre.
She is also a writer and blogger with a passion for arts, health, beauty and design. Cat is available to
deliver presentations on positive body image and cultivating a healthy and happy culture.
catcore.blogspot.com and @catty_tweeter
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