THE 5 THINGS YOU CAN DO TO
OWN YOUR NICHE
More than ever, you must stand out online if you want to claw
back some of the losses that happened with the ‘COVID cuts’,
writes digital marketer Nicola Moras.
A s we all know, this year has been tough. From facilities
being forcibly closed to opening up again under tight
restrictions (only to be closed again in Victoria), 2020 has
been a rollercoaster. Many fitness businesses have had to find ways
to pivot online in order to continue bringing in revenue.
One of the best things that you can do is to re-establish your
niche and get super clear on who that is. The goal of niching is to
know your audience so well that you can create marketing that is
relatable to them. You want them to feel like you’ve been listening
in on their conversations.
Businessman Robert Herjavec of the US version of Shark Tank has
said of owning your niche ‘The narrower the niche, the more expertise
you have to have.' I could not agree more, especially in today’s market.
The narrower it is, the more specific you can make it. This creates
faster results. So, the big question is, how do you do that?
There are five simple steps you can take to own your narrow niche
and get on track with building a great business.
Step 1. Identify your niche market’s problem
Successful marketers know that to own a
niche, you have to know everything about
the person you want as a client. The first
thing you need to know about these people
is what their problems are. What keeps them
up at night? What stresses them out? What
do they want that they are acutely aware of
not having?
For instance, imagine your niche are
overwhelmed, overworked and letting their
health and wellbeing slide. You can create
specific marketing sharing advice about how
to overcome this. Every person has a desire
to feel heard and to feel understood. This
helps them see you care and establishes a
great foundation to start a conversation.
NETWORK SPRING 2020 | 65