The fitness industry is in a position to replicate
the convenience and instant gratification
currently offered by food delivery and
streaming entertainment services
3. The way to track your clients’
fitness progress will go far beyond
traditional methods
Accurately
tracking
progress
brings
accountability to both trainer and client,
and facilitates a sense of satisfaction as the
client progresses through their health and
fitness journey.
Technology is replacing traditional
methods of tracking progress. 3D body
scanners, such as mPort, surpass the
capabilities of body composition scanners,
let alone weighing scales. Whereas some
composition scanners analyse body weight
to produce an approximate split for fat
percentage and muscle mass, with 3D
scanners, users receive a comprehensive
health report after their scan, which
enables a more thorough analysis of body
fat percentage, body type and what can be
tweaked on their program in order to achieve
optimal results.
4. Clients will seek out one-stop
shops to help with both their
nutrition and exercise regimes
While it’s easy to find personal trainers who
are experts in their field, there will be a surge
of health and fitness apps and platforms that
provide advice for people looking to improve
every aspect of their lifestyle.
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Apps with ultra-personalised information
for users can help personal trainers
and health professionals optimise their
clients’ experiences. For example, I work
off the detailed health report that mPort
users receive, which includes information
pertaining to their body type, nutrition and
exercise tips specifically tailored for them,
suggested forms of post-workout recovery,
the target heart rate zones that they should
aim for when exercising, and more. The
personal trainer’s skills can be fully utilised
in helping the client to adhere to these
programs and behavioural changes.
5. People will seek out more
support through online
communities
With humans being naturally sociable
creatures, it’s normal for us to seek
motivation and advice from others going
through the same challenges. Wearables
with accompanying phone apps, such as
Fitbit or Garmin, also have community
sections where users can jump on, share
their progress, connect with like-minded
people and motivate each other.
Facebook, Instagram, other social media
platforms and fitness streaming channels
will enable users who work out in the
comfort of their own homes to feel a sense
of community, even if they never meet their
fellow training buddies face-to-face.
As technology becomes ever more
intuitive, the way in which people exercise
and interact with fitness is changing. Rather
than viewing these advances as a threat,
personal trainers can recruit them as
companions in the services they provide.
Todd Brodie
Since 2004 Todd Brodie has
been making waves in the
Australian fitness and health
industry. Following retirement
as a professional soccer
player, he began working as a personal trainer
within leading hotel chains and has never looked
back. Brodie is Director of the industrie pt, founder
of The Wellness Concierge and creator of the AFT-
app for trainers, and is also the National Master
Trainer at Technogym.