NEWS
News and views from the New Zealand fitness industry.
What consumers think of us
It can be scary to ask large numbers of non-customers
what they think of your business. The answers can
be both enlightening and humbling – to say the least.
Recently, however, ExerciseNZ did exactly this, but rather
than focus on a single business, we asked consumers
in New Zealand about their attitudes, perceptions
and actions in relation to exercise. In undertaking the
research we asked not only current exercisers, but also
past exercisers and non-exercisers, what they thought
about exercise, their intentions to start, continue or stop