HOW A COMMUNITY EVENT
BOLSTERED PT REVENUE
AND MEMBERSHIP
Holding an event at your facility can boost your business and establish your
important role in your local community, writes personal trainer Fiona Compston.
was recently involved in the
delivery of a community event at
the leisure centre where I’m
employed as a personal trainer. Held as part
of World Continence Week, we linked up with
a local physiotherapist to provide practical
workshops and assessments for members of
the gym and for the general public.
I
60 | NETWORK SPRING 2018
The idea
In June of this year I received an email from the Continence
Foundation of Australia notifying me of World Continence Week.
The foundation was calling on fitness professionals to join them in
providing events, classes or seminars to inform more people about
the benefits of exercise for a healthy pelvic floor.
I specialise in training women aged 40 years and over, as well
as seniors, so the email immediately grabbed my attention and I
embraced the invitation to host an event with gusto. This was just
what I needed to both boost my business and provide a community
event that delivered real benefits to my demographic.
In my two decades in the fitness industry I have seen more
information and education about women’s health made available, but