Network Magazine spring 2015 | Page 21

Jaye Raykos, general manager of KFit in Australia and New Zealand, expresses similar sentiments, saying that if members find a studio they really like, KFit encourages them to sign-up directly with the facility: ‘Increasing revenue for a fitness partner is also important – we’re helping them grow the pie of customers in the respective city.’ Indeed, the team at FitSessions allude to the fact that similar models in the US have seen more than a 50 per cent conversion r