ANYTIME FITNESS CHALLENGE
DEMONSTRATES FUNDRAISING
POWER OF CLUB COMMUNITIES
1 thing I’ve learnt
Anytime Fitness recently announced that its third annual fundraiser for suicide prevention
awareness raised over $330,000. The 2019 ‘Tread As One’ event, held over 24 hours from 30
May to 1 June, saw over 250 Anytime Fitness clubs around Australia participate in a donation
drive for Australian charity R U OK?
Anytime Fitness encouraged its nationwide community of 500,000 members to jump
on a treadmill for suicide prevention awareness. The Tread As One event was started by
the community, for the community. A group of friends from Sydney’s Eastern Suburbs who
were bereaved by suicide started a 24-hour community treadmill challenge event to raise
awareness and funds for suicide prevention. Since 2017, the Anytime Fitness Australia
community has raised a total of $1.1 million.
The funds raised by the 2019 Anytime Fitness treadmill challenge will enhance R U OK?’s
capacity to improve and sustain its campaign activity for Aboriginal and Torres Strait Islander
communities; provide additional resourcing for LGBTQI+ communities and help R U OK? to
further its reach into multicultural communities.
Source: Anytime Fitness
Jamie Hayes,
Founder
healthyinspirations.com.au,
dietflex.com.au, and
ketofitness.com
“The success or failure of a fitness business
has little to do with how good they are at
the technical stuff, but more to do with the
leader’s ability to attract members and clients
in an increasingly competitive environment.
In this online world, organic social media
marketing works for very few marketers and
takes a lot of time, as Facebook throttles any
posts so less than 5% see them.
The way
we were…
Back in February 1991 a Network
magazine feature penned by Gary Leong
turned the mirror on fitness instructors
to pose the question, how fit are you – or
rather – R U Fit?
‘Fitness - it’s the buzz word of the
nineties – it’s progressed from a leisure
activity to a lifestyle... a career... it’s our
business!
As fitness professionals we spend most of our time designing fitness programs for other
people. But what about our own fitness? Are we as meticulous with our own health and
fitness as we are about our clients?’
Lesson: business owners need to learn
about making ‘paid traffic’ work – using
Facebook ad manager to deliver ads to
Facebook, Instagram, Messenger and even
WhatsApp. There are 50 million businesses
on Facebook, but only 6 million Facebook ad
accounts.
Bonus lesson: as the #1 goal of new members
is weight loss, you’ll attract way more
members and clients by promoting a weight
loss program, through which people become
members, than by promoting membership
and hoping that weight loss will follow.”
Click here to learn from Jamie how to
add an extra 10 to 20 new high-paying
members a month using proven weight loss
programming and marketing.
NETWORK SPRING 2019 | 9