What do you do in terms of your ongoing education ?
I am always upskilling , not only in my fitness knowledge , but also my business knowledge . There ’ s never a time I ’ m not studying something , whether it ’ s marketing , functional movement , or the latest fitness tech . I also have a business coach to keep me accountable every step of the way .
How many clients do you have ?
I try not to have more than 20 one-on-one clients at any given time , to ensure I still have the energy to give to them , as well as to all the RBB members , my team , and my other relationships . It ’ s a constant balance of energy dealing .
How long , on average do your clients stay with you ?
My clients are the best ! Most have been with me for a few years , and some up to five years .
How do you get new clients ?
Almost all my one-on-one clients are a result of word of mouth referral . We do run constant campaigns on Facebook and Instagram , but there ’ s still nothing quite like word of mouth .
Do you vet clients before you agree to train them ?
Absolutely ! I have an on-boarding process for my personal training clients to ensure I know their history , goals , and everything I need to ensure their programs are tailored exactly to them .
Do you ever turn clients away or refer them to other PTs if you don ’ t feel they are the right fit for you ?
Yes , quite often . I have a few other personal trainers working in the studio and refer clients to them whenever I feel someone is better suited to them .
Something really special happens when a group of people are put in a room together with the right music , encouragement and motivation .
What do you believe differentiates you from other trainers ?
Personal training , and group fitness instructing is all about connection and creating an experience unlike any other . You need to ensure every person leaves your session feeling like they are the most important person in the world . I aim to do this with every single member and client .
What is the best thing about being a PT ?
The connection with your clients ! I ’ m honoured to learn their stories , build a relationship with them , and see them achieve their goals , and more !
And the hardest ?
The hardest bit is losing a client , especially when you ’ ve built such a good connection with them .
What ’ s the biggest misconception about working in fitness ?
People think it ’ s easy – it so isn ’ t . They think it ’ ll be easy to build a client base - it isn ’ t , initially . They also don ’ t consider the early mornings , late nights , weekends , and crazy hours you ’ ll be required to work .
Where would you like your career to take you ?
I have big goals for 2021 ! We have a member target number for the studio and are also building our online training membership base . From there , the next step is to train up more trainers , further develop our RBB trainer program , and start the steps towards licensing the RBB HIIT-to-the-beat workouts .
What is your fitness philosophy ?
Something special happens when a group of people come together , experience incredible fitness , and support each other . This can be life-changing . It is my responsibility to ensure this happens every day .
What key piece of advice would you give to someone starting out as a PT ?
Make sure you love it with everything you have , and remember to focus on connecting with your clients . Show them you know what you ’ re doing , continually upskill yourself , and do everything you can to ensure they leave your sessions feeling better than they started .
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