LISTEN UP!
A roundup of the recent episodes of The Fitness Industry Podcast, powered by Australian Fitness
Network. Click to listen directly, and subscribe at Soundcloud or Apple Podcasts.
LISTEN HERE
Turning 50% of members into PT
clients Consistent best practice for
consistent best experiences
with Mark Capelin with Mark Fisher
More than half of the 800 members of Mark
Capelin’s club also pay for personal training. Here,
he chats about good systems, good leadership,
consistently achieving an 80% prospect-to-
member conversion rate, increasing revenue and
retention through paid challenges, and facilitating
healthy competition among staff. Mark Fisher’s fitness industry journey has been
as unconventional as his New York club brand.
Here, he talks about interview hacks for effective
hiring; the tension between autonomy and
management; not tolerating bad meetings; and
how real leadership means doing the right thing,
as opposed to doing things right.
LISTEN HERE
Be curious, try new training and keep
growing
How to gain, train and retain the best
PT team
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with Kate Allott with Marin Lazic
Kate Allott, the Head of Fitness for Anytime Fitness
Australia, oversees the recruitment of hundreds
of PTs nationwide. Here, she discusses casting
a narrow net when recruiting trainers, setting
role expectations with new trainers, measuring
metrics and stemming PT attrition rates. Marin Lazic is a TRX Master Instructor and former
professional water polo player. Here, he chats
about the revelation of suspension training, how
new training modalities can challenge even the
super-fit, and reaching out to people you admire
in the industry to benefit from their experience.
LISTEN HERE
Sustainable fat loss and the calorie
conundrum
Move, groove and include!
with Maria-Teresa Stone
LISTEN HERE
Group fitness instructor and educator Maria-
Teresa Stone launched Zumba in Australia and
NZ. Here, she reflects on passionately stumbling
into a career in fitness; trying things that are out
of your comfort zone; the inclusivity of group and
water fitness; and aspiring to goals while enjoying
the here and now.
with Brian St Pierre
LISTEN HERE
Dietitian and sports nutritionist Brian St Pierre has
worked with hundreds of athletes and everyday
clients. Here, he talks about the client problems
that ‘poor’ food choices solve, the power of
consistency over novelty, and adapting human
behaviours without actively taking things away.
NETWORK AUTUMN 2020 | 45