1 thing I’ve learnt
NEW TECH SUMMIT AIMS
TO FUTURE-PROOF FITNESS
BUSINESSES
This July will see the inaugural Fitness
Industry Technology Summit take place in
Sydney. The event will feature a number of
speakers from outside the fitness industry
who use technology to analyse consumer
behaviour and sharpen their marketing
messages.
Modelled
on
overseas
technology summits, the event has been
designed to deliver the latest content from
digital marketing experts.
‘As a fitness business we have loads of
data on our prospects and members and
this event will teach business owners to
use this data to refine their services and
marketing messages’ said the host of the
summit, Justin Tamsett, Managing Director
of Active Management.
‘We have specifically lined up speakers
who will bring a strong technological
context to running a business. These
experts play in a different space to fitness
business owners and we can learn so much
from them’ said Tamsett.
In addition to the out-of-industry voices,
two fitness businesses will be showcased,
with a focus on their use of technology.
Troy Morgan, Director of Willows Health
& Fitness in Toowoomba and Adam
Skinner, Chief Data and Technology
Officer from the Fitness & Lifestyle Group,
will be on stage answering questions on
what technology they use to make their
businesses stronger.
‘I believe this will be a landmark event
for the fitness industry in Australia. Two
days with 100% focus on technology will
help future proof every fitness business’
Tamsett said.
For
more
information
go
to
fitnessindustrytechsummit.com.au
Source: Fitness Industry Technology Summit
The way we were…
In 1993 Michelle Gibson gave readers an overview of body sculpting classes:
“A Bodysculpt class is a predominantly non-impact workout that focuses on total body
muscle conditioning using light hand weights. You might know it as ‘Tone & Firm’, ‘Abs, Butts
& Thighs’ or ‘Contours’. By adding the use of a step to this workout, you can dramatically
increase your exercise repertoire while providing a safe controlled workout for a large cross
section of your members.
...Before adding step Bodysculpt to your repertoire spend a little extra time at home
practising these exercises to ensure that they focus on developing a specific muscle group,
utilise good form and maintain correct body alignment.
Once you are comfortable with them and have developed a few more of your own you will
be ready to begin teaching this new class style.”
Chris Stevenson,
Club operator & fitness
business presenter
stevensonfitness.com
“One thing I’ve learnt from my years in this
industry is that you need your members to
be involved in more than one aspect of your
club. There are just too many options and too
much competition out there to be reliant on
one drawcard. If you’ve got a member who’s
only coming to you for one thing, at some
point they will leave. So, you want to diversify
the way that you engage with members, and
that happens in different ways. You want to
get them involved in more aspects of the
club. You need ancillary programs to drive
them into Group Exercise, and to work on
ways that your staff can create relationships
with members that will make them stay
members forever.”
CHRIS WILL PRESENT 3
MUST-ATTEND BUSINESS
SESSIONS AT FILEX 2019.
Click here to check them out and
to register. Network Members get
the best available prices: simply
register for the Member Rate using
your Network Membership number.
NETWORK AUTUMN 2019 | 9