HOW CAN I TELL IF
MY SOCIAL MEDIA
FILEX 2017 PRESENTER
IS WORKING ?
You use social media for your business , but how do you know if you ’ re actually reaching your target market and turning their likes into sales ?
WORDS : MICHELLE LE GRAND
S ocial media is an important part of your marketing . Just
like any marketing , you need to be monitoring the results to see what is working and what isn ’ t . You need to perform routine checks on what kind of content is well liked by your audience , and make regular adjustments based on these insights .
Monitoring your social media activities means listening to what people are saying to you , about you , and in your area of interest . Measuring means counting , calculating and quantifying those activities into useful metrics that will help shape your future actions .
Depending on what social media you are using , there are many ways to track the results , and , fortunately , most of these tools are free .
Your web site
Don ’ t forget your own web site – this is usually the first place people will visit so you need to measure how it ’ s performing .
Google Analytics is a fantastic way to measure how much traffic is being referred to your website from the various social channels . All you need is a Google account . Google Analytics will tell you about :
• Visitors . This shows many things about the people coming to your site , including where they ’ re located geographically , how often they visit your site and what computers and browsers they use to get there .
• Traffic Sources . Here you ’ ll find how people got to your site . You can track which sites link to your page or keywords people search to find you .
• Content . This tab gives you insight into specific pages on your site . It can help answer questions about how people enter and exit your pages , as well as which ones are most popular .
• Goals . If you ’ re aiming for established objectives , reports in the Goals tab will be helpful to you . Here you ’ ll find data about desired actions from users , including downloads , registrations and purchases .
• How many people have clicked , liked , commented on or shared your page and posts .
• What days and times your fans are online
It is the best way to see what gets results for your Page , and how you can build audience engagement .
If you are doing any Facebook advertising , use the adverts reporting tool to see how your ads perform , how many people you reach and how to fine-tune the ads to improve their performance .
LinkedIn
LinkedIn is like the business version of Facebook and is becoming more and more popular with fitness professionals . Right on your
Facebook
With 95 per cent of social media-savvy Australians using Facebook , you should definitely have a Facebook Page for your fitness business . For Facebook Pages , use Page Insights to help you improve the way you market and reach the people who like your posts . Page Insights will show you :
• How many people like your page and the number of new likes
• How many people have seen your page and posts
NETWORK AUTUMN 2017 | 59