COMMUNITY
WHAT’S
ON?
This Autumn you truly are spoilt for choice, with an amazing
array of professional development opportunities on offer,
many with CECs attached. Details of all the courses and events
below can be found at fitnessnetwork.com.au/calendar
COULD YOU BE
OUR NEXT QLD
AMBASSADOR?
Calling all Queenslanders! As a Network Member, we know that
you’re passionate about this industry and take your role as a fitness
professional seriously (while also having heaps of fun!) Australian
Fitness Network has a network of Ambassadors across the country
who help to spread the word about Network events, courses and
other membership benefits. In return for their good work, our
Ambassadors receive a number of great benefits. We’re looking for a
QLD-based Ambassador to join the fold – could it be you? For details
of this opportunity email [email protected]
In your expert opinion…
FitnessBiz Brunch
25 Mar Christchurch, NZ
26 Mar Wellington, NZ
27 Mar Auckland, NZ
Schwinn Cycling Instructor Certification
14 Mar Adelaide, SA
15 Mar Perth, WA
21 Mar Brisbane, QLD
22 Mar Sydney, NSW
29 Mar Canberra, ACT
9 April Melbourne, VIC
FILEX Pre-Convention Workshops &
Summits
9 April Melbourne, VIC
FILEX 2015 – The Fitness Industry
Convention
10 to 12 April Melbourne, VIC
Rachel Bevans, Managing Director,
thehealthybrandcompany.com
After working as a PT in a gym, I’m starting my own outdoor
training business. What is the best way of letting people
know about my new business, on a limited budget?
Word of mouth is one of the most cost-effective and
influential marketing tools, either in person or via PR/social
media, brand ambassadors and advocates. But it requires
simple, compelling messages to spread consistently.
First things first: work out your name, brand, what you stand
for, and what you offer in three or four key messages that are clear,
concise and easy to spread. Secondly, think about what your
customers want. Who are they and why are they going to come to
your outdoor training over another, the local gym or a run? Next
up, think about where you will find them when they're in the right
frame of mind to listen: at home, the park, the office, the shops,
Instagram or Facebook? Fourthly, what's the look and feel of your
communications? Consider logo, colours, fonts, imagery style, tone
of voice and language. Finally, put together a basic toolkit of business
card, email signature, brochure, t-shirts, 1-page website or profile,
social media page and program template. I wish you all the best!
Animal Flow Level 1 Instructor Workshop
16 to 17 April Perth, WA
18 to 19 April Sydney, NSW
23 to 24 April Adelaide, SA
Be Activated Workshop with Douglas Heel
16 to 17 April Sydney, NSW
18 to 19 April Brisbane, QLD
YogaFit Fundamentals Instructor Training
5 to 7 & 12 to 14 June Perth, WA
19 to 21 & 26 to 28 June Brisbane, QLD
YogaFit Level 3
9 to 10 June Perth, WA
16 to 17 June Sydney, NSW
YogaFit Prenatal
9 April Melbourne, VIC
25 June Brisbane, QLD
Got a fitness question for Network’s industry experts?
Email [email protected] and your question may feature in the next issue.
NETWORK AUTUMN 2015 | 43