FILEX 2014
PRESENTER
Perspective
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Perspective features the opinions of prominent people in
the fitness industry. Here, internationally lauded strength and
conditioning coach Todd Durkin shares his 10 habits for a successful and impactful life in fitness.
D
o you want to make a real difference to the world by
positively impacting a massive number of lives, or are
you happy to just coast along?
My time working in this great industry has taught me more than
a few valuable lessons about creating success, significance and
impact in not only my own life, but in the lives of others.
1. Take time to work on your business, not just in it.
Determine your true purpose in business and in life, plan
where you want to be, and work out what you need to do
to get there. Even three hours a month spent working on
your business will reap benefits and help you focus on why
you do what you do.
2. Surround yourself with positive people who bring out the
best in you. Your circle of contacts can either elevate your
mindset, actions and beliefs, or drag you down. Allow no
energy vampires in your life.
3. Commit to ongoing learning. I live by the mantra ‘1 per
cent better every day’, which entails a daily dose of
business or personal development through books,
podcasts, videos, and attending workshops and
conventions. Never stop learning.
4. Regardless of your role, you must strive to be a leader. From
setting expectations to providing feedback to teammates,
there are numerous ways to exhibit leadership and make
people feel valued. One of the most important things any
leader can do is simply listen to and care for ‘their people’.
great at it – so you might as well embrace the journey.
9. Focus is the most important trait if you want to
accomplish more. Identify exactly what you want to
achieve in life, and determine three things you need to do
this year to get you closer to that goal. Need plus focus
increases the chance of success.
10. Finally, you must create raving fans by taking world class
care of your clients and members! Referrals can account for
90 per cent of new business, so do all you can to create
consistently amazing experiences for clients. In my
business we say ‘We are the best part of your day, every
day.’ And then we back it up.
11. Did I say ‘finally’? Well here’s one more tip – because I love
the motto ‘And then some!’ Why? Because in everything you
do, from customer service to communication and
leadership, you must over-deliver. Regardless of your role on
the team, commit to excellence, dream big, and create
impact every day.
Todd Durkin, MA, CSCS
Todd is an internationally recognised strength, speed and
conditioning coach, personal trainer, motivational
speaker and founder of Fitness Quest 10 in San Diego,
CA. He is also author of The IMPACT! Body Plan, a
10-week plan to change body, mind and spirit. For more
information visit www.ToddDurkin.com
5. Take more risks. Fear holds us back and paralyses dreams.
Don’t let it. Instead, use fear to motivate you to take
action. Take risks and don’t be afraid to fail – that’s where
valuable lessons are learnt. To play bigger, you must
dream bigger, and risk bigger.
6. 'Win the day’ by attacking every day with fervour. To do this
you must adhere to your best practices, train hard, eat right and
lead effectively. Daily wins add up to great success.
7. Contrary to popular advice, I believe you should sweat the
small stuff. Greatness is 100 little things done well. Make
sure your words, behaviour, appearance – everything you
do – has your stamp of approval. I believe ‘The way you do
one thing is the way you do everything’, so make sure
nothing lets you down.
8. ‘Love the process, not the product’. Every great sports
coach speaks of the importance of practice. The fitness
industry is no different. We often want things ‘now’, but
they don’t always come now. The 10,000 hour rule states
that you need to do something for that many hours to be
6
NETWORK AUTUMN 2014 / WWW.FITNESSNETWORK.COM.AU
embracing
change
4 to 6 April 2014
Melbourne Convention & Exhibition Centre
Experience Todd’s game-changing training and PT business
advice at FILEX 2014 where he will present:
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TDs IMPACT Challenge! • A1L
The road to world class • A2D
The complete boot camp package • B1O
Train the Joes like the pros! • B5C
PLUS ‘The blueprint for PT prosperity’ at the PT Business Summit
For more information on Todd’s sessions check out
www.filex.com.au where you can also register for the convention
or the all-inclusive Gold Pass packages that include access to the
essential PT Business or Business summits and breakfast events.
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