"We know
that machines
don’t motivate
people
– people
motivate
people – so
we are making
a significant
investment
in developing
and training
our team to
ensure they
can help our
members to
go further."
We’re very excited about the recent
announcement of two of our major
sponsorships for 2014. Our partnership
with the 2014 Sydney Gay and Lesbian
Mardi Gras conveys that we are a
progressive business that embraces
diversity. Also, this month our role as
the naming rights sponsor of the Fitness
First Corporate Triathlon Series is a great
way to encourage our members to keep
fit both in and outside of the gym.
Underpinning all of these changes is
our new brand philosophy – to inspire
our members to achieve their fitness
aspirations and go further in life. Not
just in the gym. Not just in their sporting
pursuits. But in life. And everything
we do is about how we support our
members through fitness, to do just that.
This is the dawn of a new era for Fitness First and while we
know there will be bumps along the way, we are committed
to always taking an honest look at our performance. The
theme of this year’s FILEX Convention is ‘Embracing Change’
– we too are embracing change in everything we do, and we
are committed to constantly re-inventing ourselves, always
adapting and moving forward.
Pete Manuel, BA (Hons)
Pete joined Fitness First Australia as managing director in
2011. Prior to this, he was vice president and managing
director of Procter & Gamble Australia New Zealand. During
his career with global brand leaders including Gillette,
Duracell and Yoplait, Pete has worked across the globe in the UK, US and
Canada, as well as Australia. He is an active member of the Manly Surf Life
Saving club.
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14
NETWORK AUTUMN 2014 / WWW.FITNESSNETWORK.COM.AU