TELECOMS
The goal is unified experiences,
not just unified communications
Your employees know what real unified communications is, whether or not they know the jargon,
says Monica Visconti-Patel, AVP of EMEA marketing at RingCentral.
T
hey know because they
have held it in their
hands. The smartphone
has become the
ultimate unified
communications device, at least
for our personal lives – making it
easy to switch between talking,
texting, rich media messaging and
social sharing.
While consumer mobile apps
are not perfect, they compete
for attention in a Darwinian
environment where only the best
22 | July 2017
survive. So the user experience of
the successful ones tends to be
pretty darn good. The challenge for
businesses is to bring that same
range of experiences into the work
lives of their people, both on the
go and at their desks.
The biggest barrier is our
tendency to settle for less –
to settle for clunky apps and
awkward integrations. IT leaders
have many demands on their
time and attention, and it’s easy
for them to get wrapped up in
incremental improvements rather
than a more ambitious digital
workplace transformation.
T h at i s n ot to sa y you s hould
e m b a r k o n a h u ge , exp en s i ve
sy ste ms i nte g rat i o n p roject.
T h at i s l e ga c y t h i n k i n g, f rom an
e ra of l e ga c y te c h n o l ogi es . W i th
to d a y ’ s c l o u d te c h n o l ogi es an d
we b A P I s, we c a n so l ve p rob lems
m o re si mp l y b y c h o o si n g
t h e b e st d i g i ta l wo r k p lace
te c h n o l o g i e s a n d co mb i n i n g them
i n c l eve r wa y s.