wouldn ’ t be devoid in a larger global provider , it would most likely require a knowledge transfer between different teams in order to provide this to the end customer . |
||||||
5 . Connectivity : |
||||||
|
2 . Ease of doing business :
Whilst the big global providers promote the simplicity of the homogenised global single contract or Managed Service Agreement ( MSA ), the reality is that it often gets complicated because of the sheer size of the organisation . A business could be contracted with a data centre in London , but that contract may also require sign off at an EMEA level and if it ’ s part of a global account , then it will more than likely be reviewed at a global level . This can add a lot of time , effort , resource and pain for the customer because they can ’ t move as quickly as they need to , diminishing the value of working with a single , global organisation . The customer of a smaller alliance provider often does not have the same level of multiple sign off ; they would simply talk directly to the local data centre provider and agree the contract locally . Once agreed , any sister companies could then share critical knowledge ( with the permission of the customer ) in order to provide a seamless and speedy delivery where it makes sense legally and practically . For example , if it is known that the customer likes their contract to be structured in a certain way , then this kind of intelligence could be shared without it escalating into the corporate red tape .
|
3 . Speed of response :
One key benefit of customers working with alliance data centre organisations is the ability to speak directly to the people they need to deal with , in order to ensure queries and issues are resolved swiftly . Should a customer wish to implement something tactical eg . deploy a cross connect overnight , often a large global organisation has processes and procedures that need to be followed , which may take several days to come to fruition . However , with local providers , customers speak to someone who ’ s on the ground at their data centre , and this vastly speeds up the efficiency of the processing .
4 . Regulation :
Local offices understand the local regulation . If the customer was an American organisation on the west coast of the US that was worried about GDPR and was trying to buy from a provider in London , the local provider would have the knowledge , as they work daily with the laws and regulations . This enables the local data centre provider to develop a consultative relationship , providing advice as well as delivery . Whilst the knowledge
|
‘ This new breed of global players , which aren ’ t the typical big corporates , can often provide much deeper local expertise .’ |
Connectivity is a key differentiator between all data centre providers , and another reason why the service is not a commodity . Alliance providers will go the extra mile to ensure customers use the most effective routes , often producing fibre maps , which don ’ t provide revenue , but demonstrate deeper knowledge . A global provider may have a challenge from a resource perspective to do something similar because they simply don ’ t have the time or solution people to do it . They may provide a list of carriers in the facility , but as standard they are unlikely to apply the depth of local knowledge such as the fibre maps and diagrams of how to connect it all together – using the best routes from one place to another can be a real competitive advantage to our customers .
What is global ?
The global data centre market remains highly fragmented , with more than 1,200 companies providing services , but only three organisations have over $ 1bn revenue and only 19 have facilities across three continents or more . So , it isn ’ t easy for global organisations to find a truly global provider that can offer competitive pricing .
By working with the new breed of global alliance data centre provider , however , organisations can get a very high quality service , often at the same or better price . They obtain both the benefit from the local perspective , as well as the all the other elements of working with a global provider with a global footprint . Whilst dealing with a local alliance provider , there is still a larger network which can support their location needs , but without the burden ie . no global or regional team overheads because the teams are all local and autonomous .
|
|||
26 | March 2017 |